Brand Identity: Echobind Merch Box
With a company retreat postponed, Echobind had a new identity to reveal and no way to do it. Instead, we resolved to unveil the new identity and website through a weekend of teambuilding exercises and collaboration, a “virtual” retreat.
To commemorate this, and to send to new employees that join the company, we put together a merch box as a package. Ultimately, employees got pens, socks, a thermos mug, a shirt, and a notebook in a nicely wrapped package of tissue paper and a branded box.
I designed the shirt, notebook, box, and paper. Alex, our creative director, designed the mug, while her and I collaborated to design the socks.
![](https://freight.cargo.site/t/original/i/a398da3a08c254e7e87a89f305130eb00459dafb70fe03fe11cb9eee9160a74c/EB-Merch-2.png)
![](https://freight.cargo.site/t/original/i/60aae96e940727a8d1304a7458660987e7697ecd73ba8bd0e7d666848778f48b/EB-Merch.png)
![](https://freight.cargo.site/t/original/i/dfa2eab1e445d7cbd7ba4145c9311ecca6fc14f1124943262ab9afa5c90b0b35/echobox.png)
![](https://freight.cargo.site/t/original/i/79d45064449e18124b5956b5600afa3304fa80985cb3f246764aa17cbbbe5780/echoboxOpen.png)
![](https://freight.cargo.site/t/original/i/632ef8cf791bf87143ba7beb92535c60348bb381515de408262acc6d81e847fe/echomug-1.png)
![](https://freight.cargo.site/t/original/i/0c46f179c0628c9bc4fb3ed59178deb819ee82cbbf51e36e2262ae2959a0e577/Frame-25-1.png)
![](https://freight.cargo.site/t/original/i/1b84060d85d4b7f4ccc77fdb8290958ce0e81a8399e743be9731badc3170af6f/Frame-36-1.png)
![](https://freight.cargo.site/t/original/i/65546f614a70d1b700803cba785b3af8b5ce91d51f77d64c164caa1e6d7c8361/Screen-Shot-2021-10-08-at-11.54-1.png)