For this client, I was tasked with building their site, social media templates, and a brand guide to maintain a consistent presence for their store launch.
![](https://freight.cargo.site/t/original/i/e5b82ce7feff6fc898c649ab60641bb7cea5e2b42a4841741887adda230f273f/pp-guide-cover.png)
Though I didn’t craft the logo myself, as it was already sourced, I was tasked with building out the rest of the brand and giving them guidelines of how to properly utilize it. This meant constructing a Flexible Visual System, as has become the standard with most of my branding work.
Specifically, I wanted the branding to embrace the 3D printing visual motifs they already had in their logo and planters, while avoiding being bland and flat - instead leaning into the fun and vibrant visuals that the plastic of 3D printing allows. Thus, food photography served as an inspiration for the project, which I sent to the business as art direction for their products and they embraced whole-heartedly.
![](https://freight.cargo.site/t/original/i/5f6ef145c023cf7bfa11dda77e9de764442c96b54614d641a8af9779f98b5c4f/pp-plants.png)
Since the client wanted a wide spectrum of colors to pick from for lighting/product photography/product launches, I also made a very specific color usage guide dictating how to properly use their color styles.
![](https://freight.cargo.site/t/original/i/0a593e6e9b91e79f452ba24c08f37eaeb1b55a7bdb64d4f7edebe6ecc0c619f3/pp-color-use.png)
![](https://freight.cargo.site/t/original/i/6747ea8957de09308e409cc28747bec6bd5a268e92a678786279b386e1908f5f/pp-gradients.png)
Color usage, with proper gradient usage
![](https://freight.cargo.site/t/original/i/5581197016700ec7de822b3c526ab38a190c7589f56567750dfa70b1720da089/logo-pieces.png)
Separated pieces of the logo for the use of buiding patterns, background visuals, and more.
![](https://freight.cargo.site/t/original/i/2765da844d2cbaab90f55fcfc01955818ad18aa838b806ef5f77086cc30c396d/pp-template-2.png)
![](https://freight.cargo.site/t/original/i/b8b8cbe085374408f2de2ba9e32b180b3a062ded290ea352324299ba6531953b/pp-template.png)
Some example social media post templates for Instagram.
Printed ephemera
The website
![](https://freight.cargo.site/t/original/i/c7187604c99500e1b32312469e09828d2eecddab775f5cdf2417e18b35ceffe2/pp-coupon.png)
![](https://freight.cargo.site/t/original/i/5256de58009504acba5739079e8993b8065afe2194e254b0a30ba1c46677d82d/pp-card.png)
Printed ephemera
![](https://freight.cargo.site/t/original/i/eb2c129f0046c3c636a5f325f0b02fc1aaf60badbe7496626f1aa7d6f98b5e60/planterful-landing.png)
The website