Branding: Virtualitics promotional materials
![](https://freight.cargo.site/t/original/i/1f03246efba55f75ffa08967549c3055160aebcb03ec98ad58480377f044aaf5/logo-slogan-thick.png)
For three years, I worked at Virtualitics as a designer, doing work on the application, but also any social media and advertising work we needed for client-facing presentations. As the company is a startup, it gave me the opportunity to dip my fingers into a lot of different creative avenues of expression and to learn how to better create graphic design for large, non-niche audiences.
A promo screenshot of the current product, meant for use on the Oculus and Vive storefronts.
![](https://freight.cargo.site/t/original/i/6adc7ad98d014ce54874c8ed73ea9ee787ea182846653ba032e85db38b5ff6a4/09-Solution.jpg)
![](https://freight.cargo.site/t/original/i/331d6daf5844b57e088ba72296c4d24db63eb64177283271dfe17274bcd29b15/20-JoinBeta.jpg)
![](https://freight.cargo.site/t/original/i/7ca7d8afbde950df7d4274cee6378624d157b4e6c264ec478ec81b498b7192dd/Advantages.jpg)
A section of the initial pitch deck showcasing Virtualitics’ visual identity circa 2016-2017, which I was almost entirely responsible for developing outside of the logo.
![](https://freight.cargo.site/t/original/i/c4fc7fdb2894956198d482355b98fd1ef4e09cbe35c9d6fcb472eeac10b9d96c/image-7.png)
![](https://freight.cargo.site/t/original/i/1425b4bf285003dbea04b1f7e6b8a906e0145a6421e82193a989d2e55328acf1/image-9.png)
![](https://freight.cargo.site/t/original/i/a90454e9b22bae0ab5399a42fd044f9b3b021a5727174585a660223f14832f65/image-10.png)
A progression of designing slides for Virtualitics, incorporating a refreshed logo and color scheme in new, unobtrusive ways - as well as the location of the company being in Pasadena, CA.
![](https://freight.cargo.site/t/original/i/0b8c4c280589e942048db4f057600227f59102986929fb298027619367e17861/now-on-oculus-quest3.png)
An advertisement meant for sharing over social media to reflect the recent release of Virtualitics on Oculus Quest and Oculus Rift S.
Motion Design: Virtualitics’ Happy New Year & Virtualitics 3D Motion Tracking
In attempting to expand my horizons as a visual designer and video artist, picking up After Effects and associated animation software seemed like a natural step to make.
![](https://freight.cargo.site/t/original/i/0486d10bf3a2ed61eef3281cae30fabb1c22ee6e89b8e7575dc24a8712298a7c/Comp_2.gif)
![](https://freight.cargo.site/t/original/i/33f15cb1b90c1006904f7e299b2557db6ee155f03a1c760581e1f4c1c8d188a7/ezgif.com-video-to-gif-3.gif)
Left: A holiday greeting card, sent out from Virtualitics on January 1st, 2019.
Right: 3D tracking in After Effects for a Virtualitics social media ad, created using footage of Virtualitics’ UI and datasets.
T-Shirt Designs: Virtualitics Shirts
Rejected Virtualitics t-shirt designs, created using data mapped inside of the software.
![](https://freight.cargo.site/t/original/i/246573431071fd69a19f9f237131ce75aef2d2f2f6b5b2a588e0995f3b5c9a42/Virtualitics-Thing-RYB.png)
![](https://freight.cargo.site/t/original/i/5d3e5525e89a052f2d045850c9663616c69c198e5c6abfda1ff3dc23a0e506d0/virtualitics-blue-grid.png)
![](https://freight.cargo.site/t/original/i/b5da861514abfa83fcecf70c814831cbd2818ccf3e0704fd898180d0335a54e2/Psychadelic-Virtualitics.png)