Branding: Electric Vehicle Association Brand Guidelines

The Electric Vehicle Association, having recently found itself in the national spotlight thanks to the rapid spike in the popularity of electric cars in the past few years, had a logo but was in need of brand guidelines to unify its various chapters.

I was tasked with adapting and applying their brand to create a concise set of guidelines for brand usage to bring their identiy usage in line with their organizational goals. The result was a 19 page guideline booklet.

Finding ways to apply the logo and branding for social media posts, banners, and pamphlets.

Adapting the logo into a logomark, for condensed usage in square formats.

Guidelines for application of the logo. Since the chapters are run by a wide variety of people with different skill levels in design & visual software, we wanted to very clearly denote proper logo usage to prevent any possible confusion across the organization.