Motion: Echobind Brand Launch Animation

Using what I learned from the Holiday Card, this was a good opportunity to make a “serious” motion design piece for announcing the new Echobind website and identity to the world.

Final announcement video, with marketing-approved changes.

Putting the video together was mocking styleframes using Figma, pulling in components from the new brand, website design elements, and leaving room for messaging additions and changes by marketing and c-suite.

Figma styleframes

Site announcement based on the styleframes

The final result was largely the same, though with a couple changes for messaging and emphasis from Marketing, and the addition of a royalty-free beat.